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ct:Tuban has a major problem in the development of superior products of fruits is the absence of scientifically superior product descriptions both quantitatively and qualitatively. Please also note any factors that encourage and inhibit the development potential of the excellent products of the fruit. The purpose of research for a description of the potential fruits of superior products using the Location Quotient (LQ) in Tuban and the factors that drive and inhibit the development of superior product potential fruits. The study was conducted in January and April 2016. The results showed that the featured product Tuban fruits are mango, star fruit, sapodilla, guava, guava and jackfruit. LQ value of the fruit is greater than 1, or a commodity basis. The fruits are not a commodity base with LQ values smaller than 1 are melon, watermelon, citrus, Duku, oranges, papaya, bananas and avocados. Factors that encourage the development of superior products is the uniqueness or distinctiveness taste of fruit, land and agro-climatic suitability, pretty good road infrastructure in all regency, the government's support in the regulation of agriculture, their marketing opportunities are quite extensive, regional and national scale. While the factors inhibiting the development of superior products is the lack of creative effort in marketing the products featured, low agricultural practices good (good agricultural practice), weak capitalization farmers, yet implementation of the principles of organic farming, and is still a lack of facilities and infrastructure of post-harvest and processing activities agriculture, particularly fruit. Recommendation is the establishment of institutional marketing, such as marketing associations fruits by farmer groups, support or facilitation SKPD to carry out the development of superior products fruits, in terms of providing the marketing infrastructure in the form of a means of processing the fruits and the central marketing of fruits in Tuban, required an increase in promotion and investment in the development of superior products fruits undertaken by farmer groups in collaboration with the government and employers Tubanfruits.

Leading Product Development of Fruits Using Location Quotient InTuban Regency