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In general, every region in Indonesia seek to develop their optimum potential, one of which is tourism. One of the most potential tourism resources is based on natural resources, including rural and agricultural landscape. One of areas developing the tourism sector is Tanjungan village, in the district of Kemlagi, Mojokerto. Its main object is Tanjungan reservoirs, but there still many obstacles in the development of this area such as lack of travelers attraction to come although there are many other potentials which have not been developed and promoted well. In addition, there still lack of comprehensive understanding about some tourist attraction that can be productively developed. One of these are activities of agricultural and agriculture result cultivation as one of potential for the development of tourist attraction. The method used 1) Observation and identification; 2) Interview, 3) surveys on tourists and public interest and perception 4) Spatial Analysis; 5) SWOT Analysis. Results of the potential areas analysis show that crops have an area of 84.95 ha, for the vegetables area around 9.05 ha. While for the fruit area has 28.56 ha. According to the tourist’s perception and interest about the type of plants that can be used as a tourist attraction, junior high school students prefer to fruit and vegetable crops, for high school and college students prefer to fruits and crops. Based on the SWOT analysis, the strategy used is growth strategy. The setting of planting and harvesting seasons is basis for determining attraction and appeal of agrotourism, and Tanjungan village is plotted as a core zone of the attraction because it has the most dominant potential of agro-tourism attraction and readiness of society.

Analysis Of Agricultural Cultivation As An Attraction For Rural Agrotourism