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Facebook, a familiar term, has yet to receive much attention from researchers, social scientists and economists. However, Facebook’s power in transmitting information and expanding networks has long been confirmed. Once again, the parallel between the rapid increase in facebooking and decrease in unemployment among Vietnamese youth in the current year is appealing, and it triggers the interest for this study. This paper aims to analyze how personal characteristics and Facebook’s features influence users’ probability of getting jobs on Facebook. The study investigates the factors influencing the chances of getting jobs on Facebook, based on 400 survey questionnaires. The results show that Beauty Index and membership of job groups overweigh the importance of age, education, marital status and years of using Facebook in influencing an individual’s chance of being employed and self-employed on Facebook. The study also opens new scopes for future research about the importance of expertise and searching intensity in getting a job on Facebook.

Does Facebook Reduce Unemployment? A Holistic Research on How Beauty Index Affectsa Facebooker’s Chance of Getting Jobs