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Onthebasis of theapproach of EntrepreneurialVision of Sustainable Tourism, it is projected a profitablemarketoddsonthecantons Pallatanga and Cumandá in the Chimborazo province, Ecuador. Theanalysis of thepotentialtourist of attractionsprovidedbynature, customs, gastronomy, culture and pleasantclimate, equidistant, diverse, and thelike. Followingtheanalysis of theresultsit is determinedthattherewasthecooperation of publicorganization, International Cooperation agencies, institutions, academia and local entrepreneurs, haveconsolidated a participativestructurethatarticulates a multidisciplinary socio-active tissue of greatvalue; Theneedtogeneratespaces of trust and security in theoffer of touristservicesto Local Action Groups toregularize and improvethequality of services, throughthecreation of inclusive participatorypublicpoliciesthatencourageentrepreneurship, competitiveness, quality and accountability in all of therecreationalactivities of thetouristinfrastructureinstalled and new businessopportunities.

La visión emprendedora del Turismo Sostenible en el Corredor Turístico Paraíso Subtropical en los cantones Cumandá y Pallatanga, Ecuador.