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-Simulated product development is the new innovation in the field of Food science and Food technology. It is an armchair science that accurately estimates the pulse of consumer preferences. The product is developed in reference to an imaginary framework based on fixed attributes. The simulated attributes are usually product attributes, which are of prime importance to both the manufacturer and the consumer. In this technique, acceptability of a product conceived virtually in space via detailed analysis of the data obtained from a wellformulated questionnaire. The questionnaire developed focuses on consumer awareness, recipe development and product value for money (VFM).Expert panelists who have the proficiency to predict its organoleptic acceptability usually evaluate the product’s viability via their ability to transcend the product idea as if it’s a tangible entity. Simulated product development is one of the most cost-effective and sophisticated technique of appraising the effectiveness of a product idea. In this publication, the effectiveness of simulated product development as an integral tool is evaluated by analyzing the responses of trained panelists to a questionnaire. This questionnaire developed focused around the merits, effectiveness and applications of simulated product development in the realm of emergent novel products. The results of this exercise affirmed the superiority of Simulated Product development as an integral tool in the arena of novel product development.

Simulated Product Development: A Novel Inroad Into Sensorial Food Science