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Today the mobile application, WhatsApp has become a part of youth’s life. It has become a communication application that youth find it difficult to be without, whether they agree it or not. They get in touch with friends and family, and use it for fulfilling their information, entertainment and educational purposes. They use it for the exchange of emotional intimate content and also to co-ordinate their everyday life. The groups that youth create with friends and colleagues help them to share their ideas, thoughts and emotions. The youth in India made a gradual shift from all social networking sites to WhatsApp in a short span of time. To investigate the importance of WhatsApp among youth, a study was conducted among 100 college going students in Chennai region, especially who use smart phones, in the age group of between 18 to 23. An online survey was conducted to draw findings. It was found that students spent 8 hours per day on using WhatsApp and remain online almost 16 hours a day. All the respondents agreed that they are using WhatsApp for communicating with their friends. They also exchange images, audio and video files with their friends using WhatsApp. It was also proved that the only application that the youth uses when they are spending time on their smart phone is WhatsApp.

Whatsapp: A Trend Setter in Mobile Communication among Chennai Youth