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In order to check the menace of soil erosion and save the campus environment, a number of measures were put in place by the Abia State University Administration including planting of lawn grasses, construction of walkways and erection of barricades. In spite of these measures, majority of our people still engage in environmentally irresponsible behaviour. The objective of this paper was to device a strategy in inculcating environmental responsible behaviour among the University Community through the use of community based social marketing. Community – Based Social Marketing is a non-coercive approach to change in behaviour and has been shown to have promise in facilitating community adoption of conservation practices than the conventional information and economic self interest approach. The study used self-administered questionnaires to examine respondents’ awareness of and engagement in environment behaviour. The survey was conducted in Abia State University in the 2007/2008 academic year. Results showed that: 1. Respondents adopted the use of walkway in order to save the environment and the major barrier to the use of walk way was forgetting followed by apathy. 2. The major benefit of using source separation resource bins was to reduce wastes that were disposed and the major barrier to use of source separate bins was forgetting, followed by inconvenience. 3. Respondents appeared to respond to picking of litters on campus when the National Universities Commission Accreditation Teams visited the campus. NUC scores for environmental cleanliness and safety in evaluating courses/programmes for full accreditation. Further research is required to identify barriers and benefits associated with environmental responsible behaviours in other campuses of the Nigerian Universities in order to ascertain whether engagement in one practice prompts engagement in similar behaviours.

Strategies in Inculcating Environmental Responsible Behaviour in Abia State, Nigeria Using Community – Based Social Marketing