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This study aims to determine the message discrimination on gender on the basis of beauty product's TV commercials. To achieve the objectives of the study target population was selected from the University of Gujrat with the sample size of 120 in which 75 were males and 75 were females. This study revealed resultthat both males and females have high exposure towards TV and both are influenced by the TV commercials of beauty products.

Message Discrimination on the Basis of Gender for BeautyProducts’ TV Commercials