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Pregnancy and child birth are a matter of great happiness for any woman but at the same time it is a matter concerning her privacy too. But it has been observed that there is a recent trend in the field of Indian advertising where child birth has been trivialized to cash in on profits by the private players. The showing of child delivery of a woman in derogatory manner is indeed an infringement on the right to privacy of a woman. The researcher, through this paper, would like to highlight the cases that have been on trend in the present scenario of advertising in India; and evaluate to what extent the privacy of a woman is hampered through such portrayal. The trend of showing the process of normal child delivery started in India, first, in movies like ‘Salaam Namaste’ and ‘3 Idiots’. But recently two big companies, the MTS Internet Service Provider and Cadbury 5 Star have started their advertising campaign through the portrayal of women in labour and finally delivering their babies. These campaigns are being aired on national television and it is felt that such indecent portrayals of women are a strict violation of their right to privacy of women as an entire class. The researcher would also analyze the recent laws prevalent in our country to check on such violation of the right to privacy.

Portrayal of child delivery in Indian Tv Advertisements vis-à-vis Right to Privacy of Women