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Sustainable development has been the central focus of contemporary development discuss. It has assumed an important place in the rhetoric of the development giants and the governments of developing countries. This study was primarily focused on assessing the impact of the mobilization approach on the sustainable development efforts of the rural people in Akwa Ibom State with emphasis on how it affects their quality of living condition as well as meeting their real (felt) needs. The study applied the participatory appraisal technique in identifying the various approaches and strategies employed by the government and nongovernmental agencies to mobilize the people towards sustainable rural development programmes. The study employed a descriptive survey design, and was conducted in the 3 senatorial districts of the state using a sample of 537 respondents, randomly selected from 3 Local Government Areas in each of the senatorial districts. A total of 9 Local Government Areas and 36 villages were used as sample area of the study. The analysis of the data was done using the descriptive statistics (simple percentages (%) to analysis the research questions. The findings of this study showed, among other things that there are quite a good number of strategies/techniques/approaches employed by government to involve the local peasants in self sustaining development programmes. The study recommends that for meaningful sustainable development of the rural areas to take place, government should not only educate the people, but should use the bottom-up approach by making enormous use of the existing local organizations in the formation and implementation of development strategies

Mobilizing the Rural People of Nigeria towards Sustainable Development: A Study of Akwa Ibom State