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This study examined the factors that motivated Malaysian women entrepreneurs, specifically those who operate in Kuching, Sarawak, to start-up their own businesses. However, the core focus of this study is on women entrepreneurs that are categorized as owners of „micro and small enterprises (MSEs)‟. Qualitative method was used to conduct this study. Thus, interview and observation were used to collect data from 31 respondents, and non-probability sampling method, specifically purposive sampling method, was used to select the respondents, due to inadequate information about them. The findings of this study showed that the respondents were motivated to start-up their own businesses by various extrinsic and intrinsic motivation factors. The major extrinsic motivation factors that encouraged them to start-up their own businesses are their „low educational background‟ and „the opportunity to manage their time by themselves‟. On the other hand, the major intrinsic motivation factor that encouraged the respondents to start-up their own businesses is „the opportunity for them to become their own boss‟.

iosr journal of humanities and social science

Women Entrepreneurship in Malaysia: an Investigation of the Factors that Motivated Micro and Small Business Owners in Kuching-Sarawak to Start-up their own Businesses