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The present study has been undertaken to assess the Marketing of Information Products & Services by Central Soil Salinity Research Institute under the Indian Council of Agricultural Research in all the disciplines of CSSRI, Karnal. A well structured questionnaire was distributed among the research-scholars and Scientists of four departments viz Soil and Crop Management, Irrigation and Drainage Engineering, Crop Improvement & also Technology Evaluation and Transfer under the Central Soil Salinity Research Institute karnal. The responses were gathered from 35 users (30 Scientists and 05 Research Scholars).The findings of the survey reveal useful facts about the Marketing of Information Products & Services gender wise use the CSSRI library male respondents were 82.85% than female respondents which were 17.14%. Only14.28% respondents were used the off line library that thrice in a Week, 5.71% daily and 28.57% occasionally. In fact 34.28% users were using the online library daily, 11.42% weekly and 5.71% Scientists thrice in a week use the online library. CSSRI Respondents were 100% using the library for the purpose of Research work & Writing/Presenting paper, and update knowledge which were the second purpose for which users use the library i.e. 71.42%. The third purpose for using the library i.e. 34.28% users were teaching and 22.85% education regarding which used the library by Scientists on CSSRI, Karnal. Only14.28% respondents were positively using the library for entertainment only. On the basis of the findings, it was suggested that the intensive effort was required from the part of the top management of the library, and authorities of the concerned ICAR to overcome the identified weakness. Most of the respondents gave proper feedback mechanism to monitor the effectiveness of the services and products. Regular surveys of the respondents should be conducted to know the continuity/discontinuity of the existing services/products and initiation of new services/products. It was also suggested that it should adopt some of the marketing and promotional strategies including publications, programmers of events, media and effective presentation of information products and services through the library website.

Marketing of Information Products & Services by the Research Scholars & Scientists in Central Soil Salinity Research Institute, Karnal: A study