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Aspects of language use and attitudes among the contemporary Yoruba people, as reflected in their naming practice, are the primary focus of this paper.The study primarily expounds the linguo-cultural uniqueness of Yoruba names with a view to highlighting their pragmatic and cultural importance.An approach comprising of empirical and descriptive approaches was adopted to showcase the prevailing sociolinguistic factors in the south western part of Nigeria eliciting the factors that are responsible for name dropping and change among the so-called Yoruba elites. It is found that lack of cultural understanding,unbridled incorporation of western cultureon the part of the young elitescoupled with reckless religious bigotry largely account for the people’s negative attitudes towards the jettisoning of certain form of names. Conclusively, it is argued that name dropping and change are common sociolinguistic phenomena among the contemporary Yoruba elites and the situation should be stemmed or at least be sanitized, as it strongly portends strong linguistic alienation and culture subversion which are deemed to be devastating tosustainabledevelopments.

Linguistic Alienation and Culture Subversion as Sociolinguistic Factors for Name Dropping and Change among the So-Called Yoruba Elites