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Gender is one of the most discussed topics in today‟s society. Gender represents and also reproduces certain attributes, expectations and roles which are associated with male and female. Media is the most important resource through which people develop their identities and thereby come to understand the role that gender plays in the actual world. This article is designed to study the gender identity and gender roles in Disney movies and to see how identity is transformed through long term virtues and ideals that are set forth by the Disney movies. It is generally regarded that the Disney movies is unhealthy for children, especially the young girls to watch for the physical, social and behavioral attributes they suggest, conform to the values supporting male dominance. Disney movies are often criticized for their negative, stereotypical portrayal of female characters that are often unrealistically painted. In the context of Disney movies, the word „woman‟ has become synonymous with „victim‟ in a patriarchal society. The Disney Corporation films such as Cinderella, Snow White, Sleeping Beauty et al are in the list of favorite Disney heroines for young girls for the last fifty years. These movies have certain themes in common—the female protagonist in each of these films is shown as a “Disney Princess” but the traits of these princesses, featured through these films are submissiveness and servitude. Though they possess divine beauty, these princesses only seem to be capable of suffering in silence, and it is because of this, they are finally given the ultimate reward: salvation through the handsome Prince Charming. This negative portrayals of women and girls in Disney movies gain force through the way in which similar messages are consistently circulated and reproduced in varying degrees in many of the Disney movies even till today. Though both the male and the female roles have changed over time in the Disney princess line, yet the female characters actually exhibits less change in their gender role portrayals and there is no doubt that Disney Corporation is reaching their target audience and their message is continuously being made available to the young children (especially the young girls) around the world.

Damsels in Distress: A Textual Analysis of Gender roles in Disney Princess Films