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Tourism, as a social event, brings a transformation in the society, due to long guest, host association but many times, tourist destinations remain as image unique cultural identity. Goa, a beach tourist destination in India, is one of the most preferred tourist destination that has witnessed the pros and cons of tourism. Therefore, this paper aims to assess the perceptions of cultural change at selected tourist destinations of South Goa district, GoaIndia. The following study is purely field based, where in 337 responded were surveyed through a questionnaire at six coastal tourist destination, where tourism is the prime activity. The analysis reveals that majority of the respondents agree that there is positive as well as negative impacts due to tourism. Further, Factor analysis resulted in four tourism-related factors: Cultural Enhancement, Adverse Effects and Economic Developments & Threat to the local culture.

Goa: Tourism and Socio-Cultural Implications A Study Of Selected Tourist Destination of South Goa District, Goa-India