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The emerging markets of India are the new platforms for apparel and fashion brands and for designers that provide growing opportunities for business in the country. These markets in India’s Tier 2 and 3 towns and rural areas are the new consumption centers. Their apparent newness also renders them as uncertain markets. This paper explores and identifies factors that can be the differentiators for fashion and apparel for menswear in these emerging markets.

Issues of Emerging Markets in India with reference to Menswear