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That women constitute a vital force in the building of any nation is no longer a matter of debate. It is also an established fact that the society operates on structures which impede women‟s growth. To re-address this imbalance, various nations of the world including Nigeria are utilising every potent organ to empower women in order to maximize their potentials. One of such organs is the media. Being a powerful agency for agenda setting, the media can and indeed do influence the conscience of the society to interpret reality from its chosen angle of presentation of events and personalities. This paper which is exploratory in nature adopted the content analysis method. This it did by exploring the media framing of women participants in „Big Naira Begins with Small Kobo”, a feature column on entrepreneurship in The Punch, a leading national newspaper in Nigeria. The column was chosen for the study because it is the signature page of the business desk of that newspaper. From the analysis, the paper concludes that print media framing of women in the world of entrepreneurship can serve as an important tool for enhancing their socio-economic empowerment. Therefore, for The Punch newspaper to fulfil the mission of being a veritable instrument of social change, it will have to increase its numerical quota frame of women while maintaining the characterisation frame of positive image in its column feature of “Big Naira Begins with Small Kobo”.

Print Media Framing of Women in Entrepreneurship: Prospects for Women Empowerment