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Awareness about mission of Non-profit Organisation concerned, attitude of its personnel towards accomplishment of its mission and its contribution to the society play an important role in building the trust and confidence among donors in giving their donation to such organisation. This study investigates the impact of awareness about the unique history of All India Pingalwara Charitable Society (AIPCS) on the trust and confidence of its donors in giving the donation. It has been found that the donors, who are aware of AIPCS history, have more trust and confidence in giving the donation than the unaware donors. This study also examines relationship among awareness, trust and various demographic variables by applying the hierarchical log linear analysis. Finally, this study throws light on the categories of demographic variables on which more impact of awareness has been observed.

Impact of awareness about history on trust and confidence in giving the donation – A case study of All India Pingalwara Charitable Society, Amritsar