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This study deals with an ecotourism site set in a coastal area in Iran. The aim of the research is to look at the role of ecotourism in the protection of coastal areas and at sustainable development in Guilan Province, Iran. The method involved using tourists who had travelled to Guilan Province as respondents to a questionnaire survey. The data was analyzed using SWOT strategies, and a descriptive analysis was carried out as a suitable way to achieve the main goal of the research. The analysis of the results of each group surveyed includes a meaningful correlation between the effects of ecotourism and sustainable development in Guilan Province for protecting the coastal ecosystem. The intent is to highlight those aspects which will increase the levels of tourist knowledge, cultural exchange, public participation, investment, job creation and others. It is also suggested that some solutions are identified in ecotourism which are key elements for environmental protection and sustainable development of the coastal area.

Balancing Environmental Conservation and Sustainable Ecotourism Development in Guilan Province, Iran