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R is a traditional media form in the process of coping with recent new media developments. New media has thus emerged as increasingly powerful, even dominant over other forms of media such as radio. One of the most significant new challenges for radio is the rise of social media. Radio now seeks new ways to stay current and relevant. A growing number of radio stations manage a social network presence. They do this to promote the station and reinforce the connection and involvement of listeners. This research tested the activity of Israeli radio program stations on Facebook, focusing on analysis of popular measures of engagement. We thus looked at the following questions in relation to Israeli radio program Facebook pages: How do radio programs exploit the visual aspects of Facebook? Does this exploitation make the content popular on Facebook? What constitutes the most popular posts and is there a correlation between typical subjects that generate engagement (such as celebrities) and those that do the same on Facebook? How do Facebook pages influence viewer/listener behaviors? We will examine the relevance of the theory of technological determinism on the activity of radio programs on Facebook and the convergence of radio stations and the Internet.

"Hello, is There Anybody Who Reads Me?" Radio Programs and Popular Facebook Posts