Bringing farm animal welfare to the consumer’s plate

Please note that this is a so-called personal version (author’s manuscript as accepted for publishing after the review process but prior to final layout and copyediting) of the article: Autio, Minna, Autio, Jaakko, Kuismin, Ari, Kylkilahti, Eliisa, Ramsingh, Brigit & Valros, Anna (2018) Bringing Farm Animal Welfare on the Consumer's Plate – Transparency, Labelling and Consumer Education. In: The Business of Farm Animal Welfare. Nicky Amos & Rory Sullivan (eds.) Taylor & Francis / Routledge, 120–136.