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This research aimed to analyze and examine the effect of financial ex­pe­ri­ence, financial knnowledge, and financial satisfaction to the decision making of in­vestor’s investment with gender as a moderation variable. The method of analysis employed was Partial Least Square (PLS). Meanwhile, the research re­sult showed that the knowledge variable, experience, and financial satisfac­tion significantly af­fected to the decision making of investment. However, gen­der as a moderation va­riable was not significantly strengthening to that re­la­tion­­ship. Finally, it could be con­cluded that in decision making we had to con­sider several factors like know­ledge, experience, and satisfaction in efforts to in­crease the investor’s prosperity or well-being.

KNOWLEDGE, EXPERIENCE, FINANCIAL SATISFACTION, AND INVESTMENT DECISIONS: GENDER AS A MODERATING VARIABLE