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Purpose: This paper analyses the moderating effects of farm owner’s gender and business intention which could impact on the resource-capability-competitive advantage linkage in agribusiness. The study adopts the resource-based view in combination with dynamic capabilities. Design: The sample of the consisted of the farm owners who have experience in commercial cultivation of minor export crops in Sri Lanka. A self-administered structured questionnaire was used to collect data. Findings: Based on the data collected from 456 farm owners, results of the multiple regression analysis suggest farm owner’s business intention has moderating effects upon the relationship between resources, capabilities and competitive advantage. However, statistically significant moderation effect of farm owner’s gender on the relationship between resources, capabilities and farm’s competitive advantage was not reported. Research implications: The result gives positive sign that gender is not a constraint factor to gain competitive advantage at firm level and psyche of the leaders regarding their business intention which can lead to enhance the link between resources, dynamic capabilities and competitive advantage. Originality: The literature gap in competitive advantage literature by highlighting the potential roles of gender and business intention play in the resource-capability-competitive advantage interaction Original Research Article Sachitra; ARJA, 12(3): 23-38, 2020; Article no.ARJA.55482 24 has been addressed. The results provide practical implications for policy makers, government and local communities with regard to selecting suitable resources and integrating them with proper capabilities for greater competitive advantage of the agribusiness sector.

Business Intention and Gendered Role on Implication of the Resource-based View: Quantitative Context on Agribusiness