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Agriculture is the main occupation of the vast majority of the population of India. Producers companies can help smallholder farmers participate in emerging high-value markets, such as the export market and the unfolding modern retail sector in India. Farmer producer organizations (FPO) need to strengthen support service for small farmers developing a link between farmers and purchasers of agricultural produce. The study was conducted among four assisting FPOs with 45 respondents in Namakkal district of Tamil Nadu. Data were collected through a well-structured interview schedule among the respondents of four farmer producers companies select randomly. The data collected were coded, tabulated, ranked and the result was interpreted worked out. Overall the respondent's member perception score was ranged between “good” to “excellent”.

Farmers Perception on the Communication Behaviour and Usefulness of Farmer Producer Organizations in Namakkal District of Tamil Nadu