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Food security means that all people must have access to adequate, healthy, reliable and nutritious food both physically and economically in order to meet the nutritional needs and food priorities that are necessary for an active and healthy life at all times. Dairy farming in today’s world is an essential system of agriculture to meet out the growing nutritional needs of the country. India is the largest milk producer and the second largest milk products producer in the world. This paper deals with the case study of a dairy farmer Mr. Perumal who had experience of thirty years in dairy farming and hence runs a dairy farm successfully which is located at the Alagiyanallur village of Virudhunagar district. Case study method of research was adopted. The data was collected through the semi-structured personal interview schedule and the results were documented. He owned about 1.5 acres of land in which the Cumbu Napier Co 4 for feeding the livestock were grown. His dairy firm comprises of 20 milch animals, 10 goats and 50 chickens. He runs his firm in terms of low investment since the seeds were distributed to him at free of cost as he was a member of SEEDS company which is located at Mallaginar village and the chickens were fed with the ration rice. It was found that the success factors of his firm were the selection of HF breed Case Reports Jothika and Rajasekaran; AJAEES, 38(12): 200-203, 2020; Article no.AJAEES.65107 201 which is the high milk yielding breed followed by the proper maintenance of the livestock from diseases and the feeding of Krishi Bypass cattle feed. He initially had five animals left over by his father and later he developed his firm by availing loan from the bank. He mainly concentrates on the dairy farming. The expenses and the returns of the firm were recorded and documented. He had helped his villagers for the start up of the dairy farming as he came to know the importance of dairy production and he also provided the advices on the management practices of the livestock.He had further planned to develop his success path by starting up a dairy enterprise. SWOC analysis was conducted and the findings were documented. The factors that contributed for his success include Selection of HF breed, Maintenance of the livestock from diseases, Feeding provided along with the Krishi Bypass cattle feed.

Case Study on Successful Dairy Farmer of Virudhunagar District