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The print media have assumed an essential role in our students’ daily lives. Print media has demonstrated an intense effect on students/school-going children. Print media is not necessary to have negative impact to children but also has a positive value to them. This study investigates that print media helpful in the academic performance of students selected from two different (one public and one private) schools of Varanasi city using a self-structured questionnaire as a tool for obtaining data while frequencies distribution and percentages of data were conducted to know comprehensively about data. It targeted 120 students between 11 to 19 years age group and find out that the print media helpful for their academic performance and the study also recorded the student’s subject stream, access print media sources, helpful in their academic achievements, encourage students to do something new, innovative, creative and different with their academic projects and assignments and got help from the print media sources. The result of the study revealed that cent percent of the selected students’ for the study were accessed print media Original Research Article Gautam et al.; AIR, 21(12): 62-69, 2020; Article no.AIR.65012 63 sources by both public and private schools students. The majority of the students from both schools were encouraged by print media to do new and innovative things with their academic projects and assignments and also the majority of the student stated that print media sources were helpful in their academic performance in most of the cases. So, it was concluded from this study that printed sources are still prefered first in compare comparison to electronic mediums. Print media sources are useful in their academics because it covers so many educational and informative issues.

Impact of Print Media on Student’s Academic Performance of Varanasi City, India