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Production of drama programs has been granted as a creative work. Thus Systematic approaches to improving quality of drama programs have hardly been tried. This research is for producing a statistical computing model that is capable of forecasting on popularity rating of drama programs produced by KBS, especially forecasting prior to the broadcasting. For the work, we traced various factors affecting on drama popularity ratings, found the relationships among the factors with a regression analysis work, and created the forecasting model on drama popularity ratings. The research result could be applied for finding proper scales of input factors necessary to drama program productions.

An Empirical Study on Forecasting Model of Popularity Rating for Drama Programs