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This study is semiotic analysis about ‘dumb ways to die’ that is produced by Melbourne Railway of Australia in 2012. By analyzing the symbolic representations through 'Actants model' of A.J. Greimas, extract the relationship between signification of the represented object in ‘dumb ways to die’. Greimas’ model helps to analyze the semiotic interpretation action that occurs above a layer of discourse. In addition, this study is to compare the property to distinguish the Semiotic 'Actants' to cause the behavior of the recipient by represented in the same ideological situation. This can determine the properties of the signification and gauge the level of symbolic images that are reproduced in the discourse process. Accordingly, guidance to become a developer by extracting the reproduction principle of the video that causes a user's action.

Analysis on Signification of Actant for Representation in Dumb Ways to Die - as the Centre Semiotic Analysis of A. J. Greimas