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:2013 11 07 :2014 03 13 :2014 03 17 *   2012     . **   e-  ,  ***    ****    More and more people are gravitating to reading products reviews prior to making purchasing decisions. As a number of reviews that vary in usefulness are posted every day, much attention is being paid to measuring their helpfulness. The goal of this paper is to investigate firstly various determinants of the helpfulness of reviews, and intends to examine the moderating effect of product type, i.e., search or experience goods on the product sales, helpfulness and helpfulness votes of online reviews. The determinants include product data, review characteristics, and textual characteristics of reviews. The results indicate that the direct effect exists for the determinants of product sales, helpfulness, and helpfulness votes. Further, the moderating effects of product type exist for these determinants on three dependent variables. The results of study will identify helpful online review and design review sites effectively. Keyword:Sales, Helpfulness, Helpfulness Votes, Determinant Factors, Search Goods, Experience Goods 韓國IT學會誌 第13卷 第1號 2014年 3月, pp.43-55

The Determinant Factors Affecting Economic Impact, Helpfulness, and Helpfulness Votes of Online