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:2013 10 26 :2013 12 20 :2013 12 24 *     **     ***   ,  With the rapidly expanding social network service, the distribution of information shows that social networks have evolved into platforms of communication and new information sharing among users. Previous studies are focused on the motivational factors of information sharing through social networking service. However, in this study, we focus on the factors that affect intention to share information in terms of both user’s psychological motivation and functional characteristics of social network service. This study shows that factors such as enjoyfulness, image, identity and communication positively affect the attitude and intention of information sharing. Keyword:Individual Psychological Motivation, Information Sharing, Social Network Service, Theory of Reasoned Action 韓國IT學會誌 第12卷 第4號 2013年 12月, pp.145-164

han'gug it seo'bi'seu haghoeji

The Effect of Social Network Service Functional Characteristics and Individual Psychological Motivation Factors on User's Intention of Information Sharing