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When the user`s role is getting more important in contents communicated online, we must know that the cultural trait of content that is reflecting user`s mental model, needs and tastes. An attempt to study about cross-cultural characteristics focused on contents of global website give us the best chance to understand user. This paper takes a look if there are any linkages between certain country and its preferable contents and analyze that whether this preference is result from the cultural differences or not. This analysis is based on Hofstede`s and Schwartz`s framework. So, this content analysis examines cultural influence on the contents of global website in Korea and U.S and Japan and China. The results provide CIC(Cultural Index of Content) which is extended framework adding interaction. We expect that it can help service providers and content creators to have some new ideas.

A Study about Cross-Cultural Content Analysis on Global Website in Korea, US, Japan, China