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In the face of increasing environmental degradation, depletion of natural resources, as well as the lack of capacity for the waste, the paradigm of thinking shift seems to be a very important issue always needed innovation should be replaced by eco-innovation, and innovative awareness should be developed towards awareness of eco-innovation. The main objective of the research, whose results have been presented in this article, was the current status of eco-innovative awareness of young women and men. In the context of the issues relevant to the subject of this work, a systematic review of domestic and foreign literature has been carried out, which has become one of the inspirations to undertake this study. The review review did not identify works on eco-innovation awareness in relation to gender, which in this context, justifies the need for further research. The research done in 2016, included 1,015 respondents, students from the Podkarpackie Province. Time range of research covered the period from January to April 2016. The responses of respondents support the conclusion that young people are characterized by a relatively high awareness of eco-innovation, although that do not define it in such a way. They can identify the needs and goals of creating eco-innovation. This awareness is higher in case of women, which determines their possible role in the creation and implementation of policies aimed at supporting eco-innovation, also at the regional level.

ECO-INNOVATIVE AWARENESS OF YOUNG WOMEN AND MEN AS AN ELEMENT OF ECO-INNOVATIVE MANAGEMENT OF REGION DEVELOPMENT