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Crisis is a universal phenomenon, manifesting itself at different stages of development of various entities or social structures. In the case of urban crisis, what is primarily essential is certain moment of its development, when current sources and directions of development get exhausted and new ones have not yet been formed . Urban renewal concerning cities suffering from crisis ensuing from deindustrialization has manifested itself in many forms from comprehensive infrastructural investments, soc ial programs, ending with attempts at reviving lost industry. Investing in culture proved to be a common trend and the most popular renewal strategy. Calling upon Richard Florida's creative class conception, one should note that reviving cities are especially attractive o representatives of creative class and, consequently, creative enterprises, etc. The term "cre ativ economy" or "creative industries" relates to industry based on knowledge and intellectu al property. Here, intellectual property constitutes the added values of scientific research (concerning new technologies) and cultural context of creative units which make up the huma n core of the industry. The creative industry has been defined based on DCIM instructions a nd translated into the currently binding Polish PKD system. Rzeszów has been described ba sed on the number of workers employed by creative business entities (as well as th eir relation to all entities registered in the city). It can be noticed that employment in creativ e business entities, as well as the number of such entities has been constantly increasing.

CREATIVE CLASS AND CREATIVE INDUSTRIES AS A MEANS OF RENEWAL OF THE CITY (CASE OF RZESZÓW)