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The consumer society is a society full of goods. A consumer is a man surrounded by objects, and the amount of goods used by consumer t estifies his place in the society. A big consumption is better than the lower one. The level of consumption speaks about the status of consumer. In a consumer society everything is fo cused on the material values. This is true also for the quality of life. The quality of life is difficult to define, it is a highly subjective issue. The quality of life of a consumer is determined by the principles and r ules of the world of consumption. The more expensive are one’s holidays, the more exotic pla e one is heading for, the more it is valuable and precious. It does not matter what is g ivin one a real rest, it matters only what is trendy, compatible with the current fashion whic h changes every season. It does not allow the consumer to be stuck in a root, to a certain de gree of stagnation and satisfaction. He should incessantly strive to the realization of the current standards, set by what is fashionable and advertised (at the very moment). Ge org Ritzer and Benjamin Barber are showing how the new understanding of what is the qu ality of life and how it is changing the consumer’s life. A consumer is submitted to the dic tatorship of those who are setting the trends. The submission is voluntary. A human – cons umer wants to be similar to the other peoples and to feel good in the society to which on e belongs. The rejection of the principles and the rules of the world of consumption could mak e him being regarded as nonfashionable and in result as non-significant at all . The quality of life of a consumer who does not want to meet the demands of the world of consum ption, is perceived as very low, and as a result such a person is not valued as a neighbour , n r as an employee.

NEW QUALITY OF LIFE IN A CONSUMER SOCIETY, GEORGE RITZER, BENJAMIN BARBER AND THE MAGICAL WORLD OF CONSUMPTION