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The paper examines the loss of meaning that occurs when Biblical manuscripts aretranslated into the modern printed media. Most of the Biblical texts originated incultures where the conventions of oral and manuscript communication predominated.When such texts are translated into modern languages a loss of meaningis bound to occur. Because of a literate bias such shifts in meaning normally gounnoticed. Translators therefore have to develop conscious strategies to counteractthis loss of meaning. Some of these strategies are: (1) drawing a clear profile of themedia cultures available to the Biblical authors; (2) assessing the interplay betweendifferent media interfaces as they appear in the text; and (3) understanding theconstraints that the properties of the specific media exert on the process ofcommunication.

scriptura

HOW DO YOU REPORT SOMETHING THAT WAS SAID WITH A SMILE? – CAN WE OVERCOME THE LOSS OF MEANING WHEN ORAL-MANUSCRIPT TEXTS OF THE BIBLE ARE REPRESENTED IN MODERN PRINTED MEDIA?