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The paper, based on a masters’ thesis, explores the possibility of extending the traditionalunderstanding of theology as fides quarens intellectum, with its emphasis onknowledge, to fides quares imaginem, with its emphasis on imagination. Thereforethe important presupposition that, due to the aesthetic dimension of faith, care topeople living with HIV should include the aesthetic dimension. If one links fidesquares imaginem to fides quarens visum new options can be created for both theoryformation and the practice of pastoral care in Practical Theology. In this regard thehypothesis is argued that the visual dimension of life as represented by media, andspecifically film, should be utilised as part of HIV anti-stigma strategy, thus playinga role in a comprehensive HIV prevention strategy. The validity of this hypothesis isexplored in an empirical study done with a group of farm workers and their families,and using the film Yesterday. It was done with this group as the need forstigmatisation intervention in lesser-educated, disadvantaged communities isfairly desperate.

READING FILMS AS HUMAN TEXTS: YESTERDAY AND THE DISMANTLING OF STIGMATISATION IN A PASTORAL HERMENEUTICS WITHIN THE CONTEXT OF THE HIV PANDEMIC