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Purpose – The purpose of our investigation is threefold. First, we assess the role of sustainable and social values as precursors of social innovation orientation, while taking into account interests as to financial returns. Second, we examine the role of social innovation orientation as an antecedent of a social entrepreneurship attitude. Third, we examine how attitude, subjective norms and entrepreneurship self-efficacy influence intentions of beginning a social entrepreneurship venture among Mexico residents.\ud\udDesign/methodology/approach – We conducted 745 surveys among low-income Mexico residents who expressed interest in initiating a social entrepreneurship venture. We used structural equation modeling to test the hypothesized model.\ud\udFindings – Results showed the positive influence of social values on social innovation orientation, while taking into account the influence of financial interests. Social innovation orientation, an attitude toward social entrepreneurship, entrepreneurial self-efficacy and subjective norms were identified as positive predictors of social entrepreneurial  intentions.\ud\ud Originality/value – The paper provides useful information about the importance of values to understanding social innovation orientation and social entrepreneurship intentions

An examination of certain antecedents of social entrepreneurial intentions among Mexico residentes