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Purpose – The purpose of this research is to analyze whether quality management practices implemented and carried out by the rural accommodation establishments under study influence society results obtained by organizations, which are understood as the participation therein and the development of local community.´\ud\udDesign/methodology/approach – The working methodology consists of carrying out an exploratory and confirmatory factor analysis in order to test the psychometric properties of measurement scales, and the hypothesized relationships between critical factors and society results are examined using structural equation modeling. \ud\udFindings – The study provides evidence of a weak relationship between the critical factors of quality and society results in rural accommodation establishments. The results suggest that process management is the only quality practice that has a direct effect on society results and the rest of the critical factors are considered antecedents of it. \ud\udOriginality/value – The contribution of this study, which explores\udthe impact of the critical factors of quality on society results, is to\udconfirm that there is an effect of the critical factors of quality on society results (social and environmental responsibilities) through the direct relationship of process management. Very few studies examine this relationship.\u

Quality Practices, Corporate Social Responsibility and the “Society Results” Criterion of the EFQM Model