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In this research, creation process and basic dynamics are analyzed on the basis of Croce's aesthetics and creation theory. The research has been accomplished with two basic approaches. The first approach identifies intuitive/spontaneous and mechanical design processes of the artist's, changing visual characteristics of the chosen image with intuitive approach. The second basic approach examines eclectic structure in which the literary progressive is brought together visual structure and as well as being a symbolic element, examines the transformation of writing into the plastic element. This research is a descriptive research on the universe and the sample. In the study using general scanning model, document analysis was used in data analysis. While the study's universe was composed of Turkish painting arts, Murat Morova, Ergin İnan, Burhan Doğançay and Erol Akyavaş were chosen as examples. Through the works of these artists, the transformation of the writing into the pictorial structure within the scope of the creative process is examined and the studies are periodically analyzed with each other, relationally analyzed in the approach of intuition and information.

THE INTUITIVE INFORMATION APPROACH AND ANALYSIS OF THE TEXT IMAGE IN THE CASE OF MURAT MOROVA, ERGIN INAN, BURHAN DOGANCAY AND EROL AKYAVAS