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Academic librarians are no strangers to statistics and assessment, and we do not just passively provide access to materials. For decades, librarians have evaluated their collections and programming against changing user needs and interests. In recent years, however, librarians have shifted from assessing their impact primarily through peer comparisons to instead turning inward and assessing their impact against distinctive institutional student success outcomes. With decreasing budgets and increasing calls for evidence of impact, we are having to prove both our value and our expertise at every turn. We are being asked to justify the purchase of expensive tools and journal packages, and we are called upon to demonstrate how our subject expertise directly influences student learning. Rather than waiting to be asked to provide proof of impact, librarians have assumed the driver’s seat and begun collecting and analyzing data to assess the value of our collections and demonstrate our importance to the academy. There is no better time to jump headfirst into proactively illustrating the library’s value. Academic librarians grapple with several hard truths every day. For one, we acknowledge but strive to defy the fact that we often only reach and actively consult with a small percentage of our users. The truth remains that a percentage of our users never step foot into the university library. We also contend with the oftheld belief — from both students and faculty alike — that, as “digital natives,” students already know how to search. As we have found, though, search transactions logs often show the exact opposite. The time is ripe for librarians to find new ways to communicate and work with their users. Failing to do so further removes us from the research process, which reduces our overall value. One powerful solution that may already be available to many librarians is anonymous user data. In particular, anonymous user behavior and search transaction logs from webscale discovery services offer rich testimony to user skillsets and subject interests. The authors contend these data are essential toward developing connections with more library users and establishing the pivotal role of the library within the academy.

Library Analytics: Shaping the Future — Applying Data Analysis: Demonstrate Value, Shape Services, and Broaden Information Literacy