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Although the phrase sounds more like the title of a Robert Ludlum thriller than an actual phenomenon, the Amazon Effect echoes through the working days of all of us who deal with books and information: librarians, publishers, and vendors. From its inception, Amazon used the Web to expand the fundamentals of retail bookselling, bringing to readers a vast selection of titles and previously unknown levels of convenience. Because of its prominence in the media and mass market, Amazon has also influenced user expectations for library services: i.e., why doesn’t the library’s OPAC look more like Amazon.com?

The Amazon Effect, Virtual Approval Plans, and the Changing Nature of Book Selection