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Abstract—This brief paper will discuss about consumer behavior in terms of daily time and level of education. Consumer behavior in here is endogenous variable that is determined by the daily time and level of education. Authors look at nowadays situation that understanding the consumer behavior is an important task for the company, especially the marketing part. Because, it is one of the components which form the basis in the preparation of the marketing mix that can be displayed by the company. Then authors focus on the daily time and level of education as factors to explain that consumer behavior. The research used direct observation approach and interview measuring the condition of consumer psychology in effect of their consuming behavior. Authors discussed from the point of view of direct testimonies about level of satisfaction of buying behavior of consumer. Besides that, authors also use method of literature review to strengthen analysis. Then, authors would expect this brief paper able to be a recommendation for companies in Indonesia in formulating effective and efficient marketing strategies, and able to be recommendations for consumers and government as well.

Analysis of Consumer Psychology Subject To Daily Time and Level of Education in Indonesia