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Indonesia media have concerned with the existence of the Internet. Several printed media created online news website that can be accessed by various devices. However, none of the online news websites were evaluated by any tools. This study proposed to evaluated online news websites based on emotional response of users. By adopting bipolar emotional response, the experiment study evaluated the content from credibility, quality, liking, and representativeness aspects. Results revealed that emotional response of users had various polarization on every aspect of content. This finding shows that Indonesia online news websites have different response emotionally among users from different devices.

Bipolar Emotional Response Testing of Online News Website Content: Indonesia Case