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In this paper, we analyze the introduction and dissemination of the virtual reality (VR) and augmented reality (AR) technologies during the early stages of the innovation-development process. Our primary research method is surveys administered among students in the University of Library Studies and Information Technologies in Sofia, Bulgaria and members of specialized groups and pages on Facebook and LinkedIn. This method provides us with insight about the adoption, use, and application of the emerging virtual and augmented reality technologies. The Munir and Phillips’ model of analyzing the processes that affect social construction and change in institutional fields is utilized in the interpretation of the survey results. Based on the obtained results, we gain valuable insights on how established social practices adapt, new social institutions form, and social roles evolve around the AR and VR technologies in the stage prior to which innovative technologies become widely accepted.

Analysis of the Growth Perspectives of the Early Stages of Technological Innovation in the Case of the Augmented and Virtual Reality Application