English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

—Davis in the Technology Acceptance Model (TAM) distinguished the importance of subjective norms. However, Davis observed the difficulty to distinguish between the users own attitude and the referents on one's intent by others. This has formed a need for further research to investigate the phenomenon of subjective norms and to identify the key antecedents that determine subjective norms. As m-commerce gains popularity, further examination of how subjective norms affect individual attitude might help contribute to the greater usage. This paper, therefore, contributes in decomposing subjective norms (SN) into four norms: personal injunctive norm (PIN), personal descriptive norm (PDN), societal injunctive norm (SIN) and societal descriptive norm (SDN). The aim of this paper is to decompose SN and to distinct the antecedents of SN. The initial results of 412 university students in Jordan indicate that personal injunctive norm, personal descriptive norm and the societal injunctive norm are indeed antecedents of SN.

Adoption Factors of m-Commerce in Jordan: From Personal and Societal Norms Perspectives