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The purpose of analyzing data is to transform it into useful knowledge. Descriptive analytics renders factual information about research and events that can be used to relate an organization’s environment to its activities. However, descriptive analytics alone is not enough to gain understanding and possibly predict the future. Minding only the output of such an analysis can mislead the researcher and decisionmaker. Because many factors influence results, it is essential to advance the prediction of future challenges through statistical analytics and factual patterns that dictate the environment with scientifically tested models. The data patterns, types of analysis, and attributes the prediction will be based on are all important. Data influenced by unforeseen variables make for poor predictions, such as the evening capacity report data in this study.

Making Data Reports Useful: From Descriptive to Predictive