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Drawing on a conceptual framework which identifies four main kinds of experiences in cultural practices - (i) intellectual experience (ii) emotional experience; (iii) social experience; and (iv) recreational experience, the audiences of two museums in the city of Lisbon (Fado Museum and Puppets Museum) are analysed in this paper. Considering a typology of diverse audience categories (permanent collection, temporary exhibitions, other events), a detailed study of the assessment of different experiences is pursued, with the aim to confront and identify relevant discriminant categories such as socio-demographic characteristics (e.g. age, gender, qualifications, professional status, nationality, residence, previous artistic practices) and cultural habits (considering their visits to other cultural facilities and events). Considering the conclusions, some policy-oriented recommendations from this analysis are discussed.

Visiting experiences and behavioural types in cultural audiences: an analysis of two museums in Lisbon