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This study aims to find methodical similarities between pop art and Robert Venturi`s works. Pop art and Robert Venturi`s works gave attention to periodical changes and wanted to communicate with the public. This study approaches a topic from psychological viewpoints, especially visual dissonance. The results are as follows: 1. Manufactured Products ; Commercial Ornaments Character Changes in Experienced Stimulation 2. Daily Elements ; Traditional Elements(Classic) Contextual Effect of Canonic Representation In these cases, visual dissonance attracted a lot of public attention, and people would develop new meanings of objet. Pop art and Robert Venturi`s works indicated value change in post-industrial society, therefore, this study can help to understand the correlation.

A Study about the Methodological Similarity of Robert Venturi's Works and American Pop Art in the Light of Visual Dissonance(1)