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Motion picture industry in Korea has been growing constantly an d aroused various kinds of research attention. Particularly, the introduction of official box-office database service brought quantitative studies. However, approaches based on diffusion models have been rarely found with domestic film markets. In addition to the fundamental statistical review on Korea and US film markets, we applied a diffusion mod el to daily box-office revenue. Unlike conventional preference of Gamma distribution on the film markets, estimatio n results proved that BMIC can also explain the trend of daily revenue successfully. The comparison with BMIC showed that there is a distinctive difference in diffusion patterns of Korea and US film markets. Generally, word-of-mouth effect a ppeared more significant in Korea. KeywordsMovie, Box-Office, Diffusion Model, Bass Model 2014 11 27 2015 03 242015 03 10 *   2014     .†, hong@seoultech.ac.kr

Comparative Analysis of Box-office Related Statistics and Diffusion in Korea and US Film Markets