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The research looks at comparing the different performance offered by two types\udof one-way car sharing services. In particular, we compare the “traditional” service in which\udusers can return vehicles to a pre-determined permitted parking space to the “modified”\udservice in which the decision of where to return the vehicle to is made at the end of its usage\udand vehicles can be returned also outside the permitted parking areas. The comparison is\udbased on common and given demand/offer assumptions. The mathematical modelling uses\udstate of the art algorithms that allow us to determine for both types of service the optimal\udnumber of personnel to re-position the vehicles in order to maximise profit. In particular,\udthe attractiveness of the two services herewith compared, has been analysed both in terms of\udoverall profitability as well as in terms of maximum number of users. The results show and\udquantify how the “modified” service, whilst allowing a greater degree of flexibility to users in\udterms of return locations, causes lower economic returns for the service company and lowers\udthe number of users that can be served. Finally, the model allows us to calculate the required\udtariff increase necessary to transform a “traditional” service into a “modified” service assuming\udan inelastic demand curve as well as constant profits for the service company

A PROFITABILITY COMPARISON BETWEEN A "ONE-WAY" CAR SHARING SERVICE AND A "MODIFIED ONE-WAY" CAR SHARING SERVICE